to move into the “stars” category – entrepreneurs have to invest a great deal. In order for the products to be successful in the long term – i.e. These products are called question marks because it’s impossible to estimate any future development. These are generally new products and services that still have a small market share compared to that of the competition, but are in a rapidly growing market. Products in the “question mark” category are characterized by high market growth combined with a low market share.
Depending on which zone the product is located in, different strategies can be established for your further planning.
